I've been called:
co-creation community manager
In the past I worked for agencies that served clients like Coca-Cola, Unilever, United Biscuits and many others, as a co-creation community manager in UK and, previously, as an advertising copywriter in Argentina.
Today I support sustainable projects
with content, research and networking.
All my jobs have involved writing, creativity and research (usually about people: from in-depth social research interviews to standard journalism to co-creation).
I love looking into people's lives and outlooks, advocating them and offering them genuine products and services.
I'm a good cultural translator English-Spanish as a result of my life in London, Buenos Aires and Barcelona, my social sciences background and my interest in diversity and equal opportunities for all.
Forests and dogs are my refuge.
I've written for people from:
haute-couture seamstress who teaches Venetian, Historic & Steampunk design.
Logo for PositiveMamaHypnoBirthing
website for a coach who works for a Lawn Tennis Association's Performance-Centre, the only one in England to be based in a public park.
designed for pink, my arse, a feminist shop.
Linkedin recommendation by the leader of the project.
A voluntary project by advertising and research specialists to influence politicians' priorities prior to 2015's UK General Elections.
I'm an ex member of UK's Market Research Society. Once I get given the participants' journey and data required in each task, I write all the copy required, from tasks to interactions. I ensure participants share fully and clients listen to them. This community worked with young Europeans and Africans.
I enjoy customising private communities' platforms to create inspiring environments that encourage participants' self-expression. I have managed communities for Coca-Cola, United Biscuits, Scottish Blend, Clorox, Skip, Trident, Nair, Scholl, Irnbru, Finish, Puma and TVL, among others.
I managed university students co-creating for topics as diverse as insurance, sports and music. I have managed communities in English and Spanish in the UK, the Americas, Africa and Australia.
I have written for magazines and newspapers in Spain, The Netherlands, Argentina, Chile and Mexico.
I was hired to give a name to the collective platform formed by women's NGOs and feminist groups in The Netherlands. WO=MEN is still being used to represent them.
Interview to Defensores del Chaco's founders for a Dutch's NGO's mag.
I lived and worked in Barcelona for 3 years.
I ran a Barcelona's artist's showroom with sculpture and one-off furniture pieces, and I was also in charge of its branding, catalogue and online presence. The website was made in 2003 and was kept online until 2018.
URL mag was a business unit of Cybrel, founded by famous Apple Master and Latin rock star turned environmentalist, Charly Alberti. I was hired to renew its contributors, its design and content.
In my period as head editor and project leader, this Argentinean magazine expanded to Mexico and Chile, as well as being distributed in Uruguay.
art+biology: interview to Imperial College (London) artist in residence Marta De Menezes on her first biological artwork, Nature?, in which she modified the wing patterns of live butterflies.
As head editor of URLmag I used to introduce Latam audiences to cutting-edge events and practices around internet culture.
award 2a Bienal de Arte Joven Buenos Aires: https://bienal.buenosaires.gob.ar/