alegriatwork = joy@work


I've written, researched, sold (in person, as a copywriter and as a brand manager); won awards for ads and poetry; moved countries and continents; interviewed people, lead a mag published in 3 countries; became a mum and started listening to people online, in English and Spanish, in the UK, Europe, the Americas, Australia and Africa. As a co-creation community manager I voiced consumers, and became drawn to people-advocacy.


I support people like you

& organisations

with content, co-creation and research.

I am interested in sustainability, circular economy, women/girl issues, wildlife and health politics.

Dogs and forests are my refuge.


Thanks for looking at my work.

Branding & website

haute-couture seamstress who teaches Venetian, Historic & Steampunk design.


I was asked to make a symbol to represent the brand PositiveMamaHypnoBirthing and the star with a heart was accepted.

website for a coach who works for a Lawn Tennis Association's Performance-Centre, the only one in England to be based in a public park.

t-shirts for LAWA

a collection of t-shirts to donate the profits to LAWA, the only European refuge for Latam and BAME women and children run by Latam women.

tit-shirts collection

designed for pink, my arse, a feminist shop.

Equality Movement Campaign

Linkedin recommendation by the leader of the project.

EqualityMovement Campaign

A voluntary project by advertising and research specialists to influence politicians' priorities prior to 2015's UK General Elections.

co-creation community manager

I'm a member of UK's Market Research Society, once I get given the participants' journey and data required in each task, I write all the copy required, from tasks to interactions. I ensure participants share fully and clients listen to them. This community worked with young Europeans and Africans.

co-creating with readers

I enjoy customising private communities' platforms to create inspiring environments that encourage participants' self-expression. I have managed communities for Coca-Cola, United Biscuits, Scottish Blend, Clorox, Skip, Trident, Nair, Scholl, Irnbru, Finish, Puma and TVL, among others.

UK community for a sports brand

I managed university students co-creating for topics as diverse as insurance, sports and music. I have managed communities in English and Spanish in the UK, the Americas, Africa and Australia.

Damon Albarn-Gorillaz interview

I have written for magazines and newspapers in Spain, The Netherlands, Argentina, Chile and Mexico.

I was hired to give a name to the collective platform formed by women's NGOs and feminist groups in The Netherlands. WO=MEN is still being used to represent them.

Interview to Defensores del Chaco's founders for a Dutch's NGO's mag.


I lived and worked in Barcelona for 3 years.

nipiu brand manager

I ran a Barcelona's artist's showroom with sculpture and one-off furniture pieces, and I was also in charge of its branding, catalogue and online presence. The website was made in 2003 and was kept online until 2018.

Buenos Aires

Cybrel president and founder

URL mag was a business unit of Cybrel, founded by famous Apple Master and Latin rock star turned environmentalist, Charly Alberti. I was hired to renew its contributors, its design and content.

URL mag

In my period as head editor and project leader, this Argentinean magazine expanded to Mexico and Chile, as well as being distributed in Uruguay.

art+biology: interview to Imperial College (London) artist in residence Marta De Menezes on her first biological artwork, Nature?, in which she modified the wing patterns of live butterflies.

special on Ars Electronica, Austria

As head editor of URLmag I used to introduce Latam audiences to cutting-edge events and practices around internet culture.

interview to a trans sex worker

winner of 2LondonInternationalAwards

fun for all ages, at the green


award 2a Bienal de Arte Joven Buenos Aires:

published in a poetry anthology

award Fempress Chile

write to me:


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